Content creators and podcasters should exercise caution against exclusively relying on a single platform like YouTube for their content. While YouTube offers a vast audience and potential visibility, placing all content eggs in one basket poses inherent risks. Changes in algorithms, policy updates, or unexpected account issues can lead to sudden content takedowns or reduced discoverability. Diversifying across multiple platforms not only hedges against these risks but also expands reach to different audience demographics. Utilizing platforms like podcast hosting services, social media, or niche platforms ensures a broader online presence, enhances resilience to unforeseen challenges, and fosters a more sustainable and diverse content strategy in the ever-evolving digital landscape.
YouTube may shut down a channel for various reasons, and it's important for content creators to adhere to the platform's community guidelines and policies. Here are five reasons a YouTuber could have their channel shut down:
- Violating Community Guidelines: YouTube has community guidelines that outline what is acceptable on the platform. Violating these guidelines can result in warnings, strikes, or immediate channel termination. Common violations include hate speech, harassment, violence, and explicit content.
- Copyright Infringement: Uploading content that infringes on someone else's copyright without permission can lead to channel termination. This includes using music, videos, or other copyrighted material without the proper licenses or permissions.
- Misleading Content or Scams: Creating and promoting misleading content, scams, or fraudulent activities is against YouTube's policies. This includes deceptive practices that can harm viewers or manipulate them for personal gain.
- Repeated Policy Violations: If a YouTuber consistently violates YouTube's policies, receives multiple strikes, or fails to address and rectify previous violations, their channel may face termination. YouTube enforces a three-strikes system where accumulating strikes can lead to serious consequences.
- Impersonation or Identity Misrepresentation: Creating content that impersonates someone else or misrepresents one's identity can lead to account termination. YouTube takes issues related to impersonation seriously to protect the integrity of the platform and its users.
It's crucial for content creators to regularly review YouTube's community guidelines and policies to ensure compliance. Staying informed about the platform's rules and regulations can help prevent unintentional violations that may result in the termination of a channel.
Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com
[00:00:00] On today's episode, I'm talking all about the great wonderful world of YouTube.
[00:00:06] And as content creators, it's very tempting to put everything we have onto YouTube.
[00:00:11] I get it. It's free. It's fun. But should you? Should, really? Well, you guys will make one too. You guys will make your show sound just as great because, um, I thought everybody made their shows great. Well, maybe I was just listening to all the professional sounding shows, not so much the amateur shows. So when I did hear some of the amateur shows, I was like, whoa, whoa, whoa, whoa, what is going on?
[00:01:42] Why can't you guys get your, you know what together and make
[00:01:45] an amazing sounding show?
[00:02:46] speaking of showing people things, I know a lot of content creators out there are going to tell you that video is important and video is incredibly valuable
[00:02:52] and you cannot make a successful show without doing some kind of video.
[00:02:58] Video, video, video.
[00:02:59] You know, I was in the video game well, well before I was in any kind of audio
[00:03:06] podcasting game at all.
[00:04:05] or anything like that, I decided to post videos there just because it was just a place to post videos in which it made it very easy to share these videos.
[00:04:10] Because remember back in the day, back in 2007, people did not really have a lot of
[00:04:16] storage space on smartphones.
[00:04:18] Smartphones weren't even a thing.
[00:04:19] I know the iPhone just came out, but it a Beagle dog named Sparky and she loved to go for rides, riding around on the ATV on my lap.
[00:05:41] So when I did not let her ride around with me,
[00:05:44] she would chase the ATV around and bark at howl,
[00:05:47] like, come on, let me on like a 10, 20 second clip. But for some reason, like I can't even know why, but for some reason that video, I just checked it has over 12,000 views on that video. And I don't even know why, but maybe because it's older, I don't know. People seem to like it.
[00:07:00] I don't know.
[00:07:01] It's kind of the worst things.
[00:07:02] What people are interested in
[00:07:04] when you post have into YouTube. And then they would be considered a YouTuber. Now I get it. I understand it's great. It does a lot of, it's easy to use and it's entirely free to put all of your content onto
[00:08:20] YouTube.
[00:08:21] And it makes it very easy to share stuff, view stuff.
[00:08:24] Listen, I'd say stuff being like your content, put it on YouTube as a means for discoverability. They've got it nailed down for discoverability purposes.
[00:09:40] They've really got it figured out.
[00:09:42] Although it does help if you have a larger audience,
[00:09:44] they do push the larger, bigger video content. They actually saw it, liked it. They wanted to buy it so they can use it for their stuff. And my own video content, yes, has been on national television. Stuff that I've created, video that I've shot has been on national television shows.
[00:11:01] Now they, YouTube didn't pay me for that.
[00:11:04] A third party saw that, paid me want to do a podcast on YouTube, to engage directly with their audience. This integrated community experience fosters the sensation of the connection and loyalty among the followers. By keeping all content on YouTube, podcasters can consolidate their audience interactions
[00:12:22] within a single platform, making it easier to manage and nurture their community. about the audio podcasting space with an RSS feed is that you own that feed, whether or not Apple or Spotify or any of the gazillion different audio podcast players out there decide to actually have your feed go to their player so they, you know, listeners can access
[00:13:40] your content very easily with the listeners podcast player of choice. But if we're going to talk Number one, violating community guidelines. Now, what does this really mean? Well, it's obviously a no brainer. Come on now. It means basically YouTube has community guidelines that outline what is acceptable on the platform. Violating these guidelines can result in warnings,
[00:15:01] strikes or immediate channel termination.
[00:15:04] Common violations include hate speech, includes music, videos, or any other copyrighted material without their proper licenses or permissions. And I know a lot of people do this with YouTube. They'll put videos on there to put music in the background of some video. I've done that myself. I've got a few strikes myself, but I've actually have made videos and I always like to put
[00:16:21] music behind the video.
[00:16:23] And for the longest time, I would just grab content or scams. Now I've seen a lot of YouTubers get kicked off permanently, no matter how big their audience size was, no matter how much money they made for YouTube. YouTube saw these as scams. In
[00:17:41] fact, they were scams, so YouTube said, no more, we're getting rid of you, we honest about whatever it is you're talking about, say you went through something personal or something that you think may appear to be not as cool or as hip as you might think it is, your audience might actually relate better with you if you were very honest with them. And that goes with YouTube, it goes with all platforms for the most part, the more
[00:19:01] honesty, the more realism, people seem to gravitate towards the realism factor versus the wow dazzle don't mislead your audience at all. So moving on to number four, it says here is that repeated policy violations. Now this is what happened to me is that I was putting music into my shows. I probably shouldn't have. So if a YouTuber is constantly violating YouTube or YouTube's policies, just
[00:20:23] ignoring the warnings, cause they'll give you warnings as a, Hey, Hey, what are you
[00:20:27] doing?
[00:20:27] That song doesn't belong to your, Hey.
[00:21:23] Yeah, I mean, you got, you want to play nice with YouTube if you're going to put everything on YouTube.
[00:21:25] So be aware of your violations and make sure you never ever do that again.
[00:21:31] So the fifth and final way that a show could be permanently banned off of YouTube is, and
[00:21:38] this is a big one here.
[00:21:39] I see a lot of people do this one, especially in the podcasting space.
[00:21:42] And that is impersonation or identity misrepresentation. in the world of like deep fakes. And now I think the audio can be mimicked to sound like somebody else. Like you could totally can make a podcast with AI and make a podcast sound like Tom Cruise or make it sound like somebody else. And I know there are even voice actors out there that can do a pretty good job doing a show to sound exactly like somebody else.
[00:23:04] Uh, back in the day, they had these radio commercials.
[00:24:04] single platform, whether it be YouTube, which is the biggest, they have no problem. No problem at all.
[00:24:06] Getting rid of you, chopping you down, getting rid of it, no matter how big you
[00:24:09] are, YouTube has cut down and gotten rid of some big, massive names off their
[00:24:16] channel by simply violating their rules and guidelines they put in place.
[00:24:21] So YouTube, you would think that YouTube is not some small one platform exposes you to risk of sudden policy changes like I mentioned earlier. Because one day you think your videos are just fine and next thing you know you're getting kicked out of YouTube and before you know it you're like, what do I do now? I don't even know. Okay, number two is your audience reach.
[00:25:40] You see different platforms attract the diverse audiences.
[00:25:45] By spreading your content across multiple platforms you can put your shows on YouTube and YouTube, yes, they will pay you. But by diversifying across multiple platforms, allows you to explore multiple revenue streams, talking advertising, sponsorship, merchandise. You can have same thing as TikTok. So maybe a video might work better there. I noticed that the videos that are on the short form spectrum actually do have better numbers than the podcast audio audience. This adaptability not only helps in retaining your existing audience, but also allows you to experiment with different content styles and formats to discover what works best for you. And more specifically
[00:29:42] on that, what works best to gain and capture and retain the audience you have