YouTube's recent integration of RSS feeds has revolutionized the platform by embracing audio podcasting, offering creators like us on The Kris And Kristine Show unprecedented opportunities for growth and engagement. In this episode, we delve into our decision to leverage this feature, sharing the remarkable results we've witnessed over the past few weeks since implementing it. From expanded reach to increased audience interaction, the integration of our podcast directly onto YouTube has not only elevated our show's visibility but has also fostered a deeper connection with our listeners, signaling a promising trajectory for our content moving forward.
Placing an audio-only show with a still image onto a YouTube channel can offer several benefits for an audio podcaster:
- Expanded Reach and Audience Growth: YouTube is one of the largest search engines in the world and a popular platform for consuming content. By uploading your audio podcast with a still image, you tap into YouTube's vast audience, potentially reaching new listeners who prefer consuming content through video platforms. This can lead to increased visibility and growth of your podcast audience. 2
- SEO and Discoverability: YouTube videos are indexed by search engines like Google, which means your podcast episodes can appear in search results related to your podcast's topic or keywords. By optimizing your video titles, descriptions, and tags, you can improve the discoverability of your podcast content and attract more listeners who may not have found your audio podcast through traditional podcast directories.
- Monetization Opportunities: YouTube offers various monetization options for content creators, including ad revenue, channel memberships, and merchandise sales. By building a presence on YouTube with your audio podcast, you can explore these monetization opportunities and diversify your revenue streams. Additionally, you can use YouTube's built-in analytics to gather insights about your audience and tailor your content or monetization strategy accordingly.
- Enhanced Engagement and Interaction: YouTube provides a platform for fostering community engagement and interaction with your audience. Viewers can leave comments, like/dislike videos, and share content with others, allowing you to connect with your listeners on a deeper level. By actively engaging with your audience through YouTube's comment section and community features, you can build a loyal fan base and strengthen your podcast community.
- Cross-Promotion and Brand Building: Uploading your audio podcast to YouTube allows you to cross-promote your content across different platforms and channels. You can share links to your YouTube videos on social media, your podcast website, and in email newsletters, driving traffic back to your YouTube channel and increasing exposure for your podcast. Additionally, having a presence on YouTube can enhance your podcast's brand visibility and credibility, establishing you as a reputable content creator in your niche.
Overall, placing your audio-only show with a still image onto a YouTube channel can offer numerous benefits for audio podcasters, including expanded reach, improved discoverability, monetization opportunities, enhanced engagement, and cross-promotion capabilities.
Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com
[00:00:00] If you are an audio podcaster thinking, hey, you know what?
[00:00:03] I should try this YouTube thing.
[00:00:04] It's all the rage.
[00:00:06] Well, I did it for the Chris Christine show via their new cool RSS integration.
[00:00:11] And I'm going to tell you what happened on this episode.
[00:00:14] Sound matters.
[00:00:21] Be heard.
[00:00:22] Welcome to the podcast where you get exclusive behind the scenes tips to make your own show
[00:00:27] sound truly spectacular. when it comes to podcasting, that is video podcasting. And more specifically, I'm talking about YouTube, the great, wonderful YouTube universe. Now, speaking of YouTube, you know, it makes you wonder if YouTube has now become like the main biggest video platform of all video platforms.
[00:01:41] I'm talking, trumping over, you know, regular television,
[00:01:44] regular broadcast television, maybe even movies. for free. We all can consume that stuff. And I think it's wonderful because a lot of things like movie trailers are on YouTube or video game stuffs on YouTube are content creators. Lots of content creators are on YouTube. YouTube is a wonderful place for a visual platform. But what do you do if you run an audio only podcast like I am doing right now with this show
[00:04:07] this audio podcast sounds very good. It sounds the best I possibly can for the situation I'm in with this physical space I am living in. We're actually recording in right now. This space is
[00:04:12] not designed for audio at all. I'll talk in, you know, tile floors, you know, small room. There's
[00:04:19] some stuff in here to absorb sound, but it's not designed to be or something. You can't really tell pixelated or maybe it's all grainy and it looks horrible. I want both to look just equally as great. So in the early days of the Chris and Christine, I'm talking 2019 when we first launched the podcast. I knew even back then that we, well, podcasting, it's gotta be like radio. It's gotta be audio only. It didn't even occur to me to do a video style of a show. I didn't even think about doing video back then when we started, cause I just assumed that podcasting was only audio. It was an audio format.
[00:07:00] Listen, you can do your show, however you wanna do it.
[00:07:02] You wanna do video, great.
[00:07:04] You wanna do audio only, great.
[00:07:05] You wanna do both?
[00:07:06] Go right ahead.
[00:07:07] It's a very simple program. I don't even know if he still have it. Listen, I got a Mac. I don't know. I use garage. I use them. I move you want to make stuff like this. But anyways, so what I did was I took a still image of our show artwork and put it on there and put the actual like episode, like mp3 file dumped it in there too. And ran the there was a mode on
[00:08:20] there where I actually had to like stretch out the entire. Now I have to do this all over again for the YouTube version. And I figured we're only getting a couple of plays on there. So I'm like, why would I bother doing that in the first place? So I just basically said, screw this. I'm not gonna bother wasting all this extra time for something that's gonna get a small return on my investment. So I pretty much cashed out.
[00:09:40] So I'm not doing the YouTube thing for the podcast side.
[00:09:43] I'm gonna keep the YouTube channel up there
[00:09:45] for vacation videos and I stopped those a long time ago. And now I did it for the Chris and Christine show audio podcast sent over the RSS feed. And I'm going to tell you how it all went down and what the results have been for audio podcast because you're thinking like is the juice worth the squeeze? If you're going to put your show onto YouTube, just
[00:11:03] an audio only podcast. But before we even do any there. Yes, you could do this RSS ingestion. You could do that, but I don't know if it's gonna benefit you or not because your show already has your video content already there on your YouTube channel. It's mainly designed for people that do not really have
[00:12:21] a YouTube presence that are an audio-only podcast.
[00:12:26] Okay, you're thinking, yes, Chris,
[00:12:28] I got the YouTube channel up, I see it, When you get to the page, it says submit RSS feed. Now this is the part where YouTube makes you read and acknowledge all their guidelines and rules, terms of service stuff. Basically, you got to scroll down to the bottom, hit accept that you've read the RSS ingestion tool terms of service. So if all the instructions and click the word next at the very bottom, it's very simple.
[00:13:43] This is the section where you actually physically enter in's RSS feed, you drop it into YouTube. Now, how's YouTube going to know whether or not that's your show or somebody else's show? Can you imagine if all of a sudden you found like the most popular podcast on earth, whatever it is, any copy that you are RSS feed, you dropped it in this YouTube thing and you claimed it as yours.
[00:15:00] And then all of a sudden you got all these millions of views on your channel all of a
[00:15:04] sudden.
[00:15:05] That's how we robbery.
[00:15:06] That's fraud.
[00:15:07] That's all a number of things. this little menu here talking about how to monetize your show, basically that if you have paid promotions or sponsorships or things like that, make sure you check the little box for them. Or you can say like there's a box that says, you know, most of the episodes from this RSS feed contain paid promotion. You want to make sure you mark that down because
[00:16:22] YouTube basically what they are is like a just leaves a blank space or perhaps maybe just a weird gap or some sort in the actual audio file. So it sounds kind of weird. That's the only thing I can think of that would do that. Now, if you have ads that are already embedded into your show, like are permanently locked into your MP3 file, those will always be there.
[00:17:41] So anything I recorded onto the audio track
[00:17:45] is gonna be into the RSS feed distribution.
[00:17:48] It's gonna files to YouTube. I don't think they are. I think they might be physically like making new versions of these files on their YouTube server for your YouTube channel. That's probably why it takes so long because
[00:19:01] when I did it for the Chris Christine show, though physically we recorded it two years ago or three years ago. Now this is where having individual episode artwork comes in handy on anything if they don't know which one to pick because they all look the same? And yes, I do know that they do have the same titles that you do for your actual podcast. Those same titles are going to be in the YouTube channel. So each episode, each YouTube video, I guess, quote unquote video, it's going to have the
[00:21:44] same episode title and description.
[00:21:48] All that stuff's still there. RSS integration is going to bring all those over already. So whatever episode artwork you had for that particular episode, it's also going to be on YouTube and show it on YouTube as its own unique thing. It's its own unique video separate from the rest because you're clever enough to make
[00:23:01] episode artwork that basically kind of described what was in the episode in the artwork.
[00:23:07] Maybe it's a visual graphic. I'm gonna do my best I can with just an audio format here. So if I scroll back to the very last date they have, I'm on a chart that shows viewership based on months. Now it looks like it goes back to September of 2019. It looks like we're ranging somewhere around, I don't know, 110 views somewhere around there.
[00:24:22] Then it drops down to zero,
[00:24:23] then it bumps up to about 50, drops down to zero, audio only podcast on YouTube, which we hardly ever pushed anything out to YouTube. We didn't really promote anything on YouTube. We never really thought of ourselves as a YouTube first platform. YouTube was so far down the line. It was like the afterthought of the afterthought of places to actually promote our podcast.
[00:25:41] We decided to throw everything on there.
[00:25:43] And since we threw everything on there via their YouTube channel, which we never really promoted at all, just got 128 views within the last seven days. Now I know these numbers are pathetic. They're really not much of anything when it comes to the YouTube giants that push out, you know, each video gets thousands and I mean tens of thousands of views per
[00:27:02] video in the first five minutes it gets released. Yes the audio sounds great. Great. The show notes, what about the show notes? How do the show notes physically look? Well, I'm speaking just for us so far with this RSS integration, they look amazing. And what I mean, they look amazing. I mean, everything is in order. All of the links look great.
[00:28:22] They work just fine. In fact, some of the links, if I was looking at heard of our show before. Just because we're on YouTube and just because I did this. Now I would suggest you trying this out too. If you have a Gmail account and you have a YouTube channel that you're not really even using for much of anything really, it doesn't cost you anything to do this. Just be aware that if you do decide to do this,
[00:29:40] I mean try to maybe start changing your audio artwork
[00:29:44] for each episode,
[00:29:46] make each episode artwork look different