142 Going Solo: Unlocking the Benefits of Solo Episodes for Indie Podcasters

[00:00:00] If you're looking to actually grow your podcast audience and have that audience gravitate

[00:00:06] to every single episode you create, then you need to start making solo podcast episodes.

[00:00:13] So today I'm going to give you reasons why you should consider doing solo episodes.

[00:00:24] Sound matters.

[00:00:26] Be heard.

[00:00:27] Welcome to the podcast where you get exclusive behind the scenes tips to make your own show sound truly spectacular.

[00:00:33] This is Podtastic Audio.

[00:00:39] Hey, what's happening?

[00:00:41] How are you doing today?

[00:00:43] Thank you so much for being here.

[00:00:45] I am Chris, and I'm from the original Chris and Christine show podcast.

[00:00:51] You know, you can find out every single thing about that show on a website which I've built at.

[00:00:57] You guessed it, Chris and Christine show dot com.

[00:01:00] Everything you want to know is right over there linked to it in the show notes of this very episode.

[00:01:05] If you scroll on down on your podcast player of choice, you will see it there in the show notes.

[00:01:10] Ta-da, there you go.

[00:01:12] But enough about me.

[00:01:13] How are you doing?

[00:01:15] Hey, how's your podcast coming along?

[00:01:17] Do you have a podcast?

[00:01:19] Let me guess.

[00:01:20] What kind of style of podcasting do you do?

[00:01:22] Do you do interview shows?

[00:01:24] Do you really?

[00:01:25] Are you having fun interviewing all kinds of wonderful people, people that you most likely

[00:01:31] would never ever like ever talk to if you had not had a podcast?

[00:01:36] That's a beauty of podcasting.

[00:01:38] It lets us branch out and do things that are so out of our norm.

[00:01:43] Most of us regular indie podcasters do this whole podcasting thing in our spare time.

[00:01:49] We are not professional reporters.

[00:01:52] We are not professional broadcasters.

[00:01:54] We are just amateur people using a regular microphone plugging into a basic laptop and then

[00:02:01] you're using whichever recording platform you like to use to do interviews, whether

[00:02:05] it's via Zoom or via Squatcast or StreamYard or Zencaster or even Riverside or Clean Feed

[00:02:13] or any of the ones.

[00:02:14] Hey, we all have our favorite.

[00:02:16] So if you have one that you like to use, I always just say stick with it until it stops

[00:02:21] working.

[00:02:22] Then you got to find an alternative.

[00:02:24] But however you podcast, it's your show.

[00:02:27] See, don't let me or anybody else ever tell you differently.

[00:02:32] It's your show if you're enjoying the way that you create your content.

[00:02:36] Then by all means keep on keeping on.

[00:02:39] It's your show.

[00:02:41] Let me or anybody else in the entire world ever tell you exactly how you need to do your

[00:02:49] own podcast.

[00:02:51] It's your show.

[00:02:52] You are the captain of your podcast ship so you can sail however you want.

[00:02:58] You want to put a crazy motor on the thing and go nuts, go right ahead.

[00:03:01] You want to put a couple of hours on it and just paddle away.

[00:03:03] Just you and your arms is paddling down the river.

[00:03:06] That's how you can do with your own podcast.

[00:03:09] Now I love doing interviews for the podcast.

[00:03:12] I have done lots of interviews on the Chris Christine show.

[00:03:16] We mostly do interviews and we have time to actually physically record an interview.

[00:03:20] We do it.

[00:03:21] You know, scheduling a rescheduling and booking and re booking and different things and

[00:03:24] being able to physically do the recording.

[00:03:27] That's always seems to be the tricky part.

[00:03:29] Physically doing the interview is no big deal.

[00:03:31] It's pretty easy.

[00:03:32] We like to have a regular conversation.

[00:03:34] We have a few things that we have ideas with the ask the guest but it's not a written

[00:03:38] script so to speak.

[00:03:40] It's just us having a wonderful natural conversation as if the guest is right here in the same

[00:03:46] room with us.

[00:03:47] You would never even know the difference but that's how we do interviews.

[00:03:50] Now, you do not have to do an interview if you do a podcast.

[00:03:54] You don't have to interviews at all.

[00:03:56] As a matter of fact, lots of people will tell you yourself included probably is that doing

[00:04:03] solo episodes is much, much more difficult than doing an interview based show no matter

[00:04:10] who you're physically interviewing.

[00:04:13] Whether it's a big time celebrity, your mom, your brother, your cousin, somebody down the

[00:04:17] street, just a regular person doing interviews might be easier than doing solo episodes.

[00:04:26] Now the very first episode on this podcast, podcast, audio was a solo episode and I

[00:04:33] was very nervous to pull it off.

[00:04:36] And now I think back on it, like it was, I do it basically the same way I do all my solo

[00:04:41] episodes.

[00:04:42] I was probably a little more rushed going through it because I had never actually done

[00:04:46] a solo episode where I'm talking to the computer screen, to the nothing and I'm imagining

[00:04:52] you're sitting here with me.

[00:04:54] That's kind of how I did it but the very first time I did a solo episode, I rushed through

[00:04:58] the material, I was a little more nervous.

[00:05:01] Actually, it was a lot more nervous than I think about it and that's what happens when

[00:05:05] you do any kind of podcast, especially a solo one.

[00:05:08] But once you get a few solo episodes under your belt, it feels more natural.

[00:05:13] It feels easier to do and it's actually more beneficial to you as a podcaster to actually

[00:05:20] create solo episodes and let me tell you why.

[00:05:24] When you do a solo episode, the episode itself offers an opportunity for you, the podcaster,

[00:05:31] to establish your own authority and expertise within your niche, allowing you to showcase

[00:05:38] your own knowledge and insights on specific topics.

[00:05:42] Not the topic of the guest, not what they have done but what you have done.

[00:05:47] You see also solo episodes foster a deeper connection with you and the audience.

[00:05:55] This actually what this does is it creates a more dynamic listening experience for the

[00:06:01] listener that they want to listen longer and more frequently.

[00:06:06] When I listen to a podcast that rarely has guest interviews and when they do put in a guest

[00:06:11] interview on their show, it depends on what the guest is talking about.

[00:06:16] I might just tune out and not pay attention to the guest because I much rather listen

[00:06:21] to the host and what they have to say.

[00:06:24] And speaking of that, if you do a solo episode, you have total control over the content.

[00:06:30] It's all you.

[00:06:32] It's not the guest what they're saying.

[00:06:33] It's not with their story.

[00:06:34] It's not other things.

[00:06:36] It's all on you.

[00:06:38] You can talk about whatever you want to talk about.

[00:06:41] Like I said before, you are the captain of your own podcast ship.

[00:06:45] I know you're thinking, Hey Chris, I don't know what to talk about.

[00:06:48] I'm just a nobody.

[00:06:50] I like to talk to important people because I feel that their story is more important.

[00:06:56] That the PR firm that sends me this amazing guest to interview is important that I have

[00:07:02] to talk to them to have them on my show because I feel that if I bring on a big time guest

[00:07:08] that it's going to bring in big time numbers.

[00:07:11] That is not always accurate.

[00:07:13] In fact, Adam of podcasting business school podcast, he just did an episode on this very

[00:07:20] same topic.

[00:07:21] So Adam, what do you think about having a big time guest on a podcast?

[00:07:26] Does that really help your show?

[00:07:28] Does it do anything for your show?

[00:07:29] What do you think?

[00:07:30] Let me clue you in on a big industry lie about interview episodes.

[00:07:34] This is where the PR agency's kind of getting her head a little bit and it's just kind

[00:07:39] of it's out there and I wanted to spell this myth.

[00:07:44] All right, here it is.

[00:07:46] Getting big name guests is a great way to grow your show.

[00:07:50] This is a lie because when someone comes to your show, the command to your show has a guest.

[00:07:59] They are not coming on to your show.

[00:08:01] I'm going to hit you right between the eyes of this one so just get ready.

[00:08:03] Don't be ducking it.

[00:08:05] Someone comes on to your show as a guest.

[00:08:09] They are coming on to your show to scoop up your audience and make them a part of their

[00:08:13] audience.

[00:08:14] They are not coming onto your show to promote your show.

[00:08:18] That is the truth.

[00:08:21] Let it sink in.

[00:08:22] All right, they're not coming on big, rich, famous celebrity person is not coming on

[00:08:29] to your show thinking can't wait to share this out.

[00:08:32] Maybe they do.

[00:08:33] Maybe they don't.

[00:08:34] That's not that's never their main purpose ever.

[00:08:37] All right, we got to realize that.

[00:08:41] We got to stop getting our hopes up and feelings hurt.

[00:08:43] A big name person on didn't share it.

[00:08:46] I'm going to quit.

[00:08:47] We got to quit doing that.

[00:08:50] Like when I go on someone else's show, my primary goal is to over freaking deliver and

[00:08:58] stand out at such a level that I scoop up a percentage of that audience and they go,

[00:09:03] I need to go into Adam's world and get into his ecosystem.

[00:09:08] All right, that is my goal.

[00:09:09] And I do share out and I do because I know it's a real A-hole move to not share things

[00:09:14] out but that's not my primary.

[00:09:16] My goal of coming on your show isn't to market your show.

[00:09:19] When you go on someone else's show, it's not to be to market their show.

[00:09:23] It's to grow your audience.

[00:09:24] So we got to get that straight in our head and quit getting confused and again, feelings

[00:09:29] hurt.

[00:09:30] All right, I know it sucks.

[00:09:32] When you finally get big name person, you've read other books.

[00:09:36] You love them.

[00:09:37] You buy all their courses.

[00:09:38] They come on your show and they don't even freaking share it in Instagram story and we're

[00:09:41] like, you're dead to me.

[00:09:45] And then we can still buy all this stuff anyway.

[00:09:47] But that's something that we have to get over and be very clear about.

[00:09:54] All right, so just understand that is one of the biggest lies in podcasting.

[00:09:59] That get big name guests.

[00:10:00] It's a great way to grow your show.

[00:10:01] And yes, like there's some SEO factor.

[00:10:04] If you have Joe Rogan on your show and you put Joe Rogan in the title, some people will

[00:10:07] search and you'll get some lesseners out of it for sure.

[00:10:11] But it's not like that huge of a deal to where it's like I'm really banking on this is

[00:10:16] my main strategy for growth.

[00:10:18] Maybe it's a 5% or 10% bump or if you look at the pie chart of your growth strategies,

[00:10:25] it's like a five-ish percent.

[00:10:27] Wow.

[00:10:28] Thank you so much, Adam.

[00:10:29] That was incredible, such great advice.

[00:10:32] That's amazing.

[00:10:34] Link to that episode in the show notes of this episode you want to check that out.

[00:10:38] But right now I'm going to give you the three reasons why you need to start doing solo

[00:10:43] episodes for your podcast if you're not doing solo episodes already.

[00:10:48] Now the number one reason of course is establishing authority and expertise, meaning that you

[00:10:57] yes, you are the expert.

[00:11:00] Not the guest, not Randall Sonso, you the name of the show is your show with your name

[00:11:07] and maybe your picture or whatever it's all you meaning that you are the expert.

[00:11:12] You are the reason they tune into the show to hear directly from you solo episodes allow

[00:11:20] podcasters like yourself to showcase their depth and knowledge and their expertise on

[00:11:27] a particular topic.

[00:11:29] This can help establish you as the podcaster as a thought leader or authority of your own

[00:11:38] niche.

[00:11:39] You know, for example, let's just say that if you the podcaster specialized in personal

[00:11:44] finance, then a solo episode where you provide detailed insights into investment strategies

[00:11:52] or maybe even budgeting tips can demonstrate your expertise directly to the audience and

[00:11:58] they will love you for it.

[00:12:00] Okay, moving on to tip number two on why you need to start doing solo episodes for your

[00:12:07] own podcast.

[00:12:09] And that is building a stronger connection with the audience.

[00:12:14] Well, yeah.

[00:12:15] You know, if you have a lot of guest interviews, yes, they can bring fresh perspectives and

[00:12:21] different voices and different people on your podcast.

[00:12:25] I get that.

[00:12:26] But solo episode provides an opportunity for the podcaster that be you to directly connect

[00:12:33] with your audience on a more personal level and podcasting as an audio formats is a very

[00:12:41] personal and intimate format that connects directly with me to you directly.

[00:12:47] Now on a solo podcast, you can share personal stories, personal experiences that you have

[00:12:54] gone through and perhaps maybe the listener has experienced very similar things.

[00:13:00] So they respect and understand the things that you personally have gone through are talking

[00:13:05] about.

[00:13:06] Let's just say, for example, you're the podcaster.

[00:13:09] You're hosting a show.

[00:13:10] So let's say about mental health.

[00:13:13] You know, you may choose to do solo episodes sharing your own journey and coping mechanisms

[00:13:19] with problems that you have gone through because when you do that, it'll resonate directly

[00:13:24] and more deeply with listeners who are also going through the same very struggles.

[00:13:30] Now, before I give you the third and final reason why you need to start doing solo episodes

[00:13:36] for your podcast, we're going to hear from Adam on why it worked for him and for his clients.

[00:13:43] What are the benefits of physically doing solo episodes over interview style shows?

[00:13:48] You can start with your next episode.

[00:13:50] Never done a solo do a solo.

[00:13:52] Watch what happens.

[00:13:54] Your listeners will freaking love it.

[00:13:57] This happens 112% of the time when I convince people that are only doing interviews to do

[00:14:03] solo's.

[00:14:04] They do the first one.

[00:14:05] They get more engagement, more downloads, more DMs on Instagram than ever before.

[00:14:11] And I've had people cry.

[00:14:13] They're like, why didn't I have the courage to do this sooner?

[00:14:17] I feel sad and you know, I'm fomo ashamed whatever.

[00:14:22] And they're like, openly weeping about it on my listen.

[00:14:25] You know, you made that change today.

[00:14:27] Let's rock with this moon forward.

[00:14:30] We just got connected.

[00:14:31] We just get started.

[00:14:32] And a lot of them still, they're 100 episodes in or whatever.

[00:14:36] I did this for three freaking years.

[00:14:38] All right.

[00:14:39] So talk about feeling like an idiot of just like, oh my god, I feel like I missed out.

[00:14:46] I could have gotten to the point that I am today a lot sooner.

[00:14:49] But you know, everything happens for a reason and all those mistakes turned into the podcasting

[00:14:53] business school brand.

[00:14:55] Right?

[00:14:56] Teach you how to avoid them.

[00:14:57] Well, thank you so much, Adam.

[00:14:59] That was incredible amazing advice.

[00:15:02] Link to his episode where that came from is in the show notes of this episode, scroll

[00:15:07] on down and there it is.

[00:15:09] So moving on to the third and final reason why you should start doing solo episodes for

[00:15:16] your podcast is that because it's a solo episode, you control all of the content flexibility

[00:15:25] and control over the content is all on you.

[00:15:29] Soul episodes offer a greater flexibility and control over the content of your own podcast.

[00:15:36] It's your show, the podcast or that be you can choose topics that are most relevant or

[00:15:43] timely without being constrained by the availability of the guest because guest schedules

[00:15:51] change your schedule changes the time you get interviewed the guest always changes.

[00:15:56] You know, I said this in a few episodes ago is that when you interview a guest say from

[00:16:01] three months ago and they're advertising something that was happening three months ago but

[00:16:06] you don't get it on the air as a finished podcast until you know, three six seven maybe

[00:16:12] even a year later, there's nothing timely about that.

[00:16:16] You know, additionally just here I thought of this is that doing solo episodes can also

[00:16:21] be produced more easily and quickly than if you were to do an interview style show because

[00:16:28] I can rip out a podcast end to end start the finish in maybe an hour maybe two hours total

[00:16:37] I'm talking completely done.

[00:16:39] You can't do that if you have to schedule a guest get their information book the thing,

[00:16:43] record the thing, edit the thing do all the things with a solo episode you can really

[00:16:49] knock out episodes more quickly and I think that's something that can be most beneficial

[00:16:54] to you.

[00:16:55] The podcaster if you have say a regular job and you're doing all the different things maybe

[00:17:00] you got soccer practice hockey practice kids at school and all the different things we

[00:17:04] have to do in our lives when it comes to doing a podcast don't let the podcast ruin or

[00:17:09] run your entire life.

[00:17:12] If you do a solo episode, you can knock out the episode whenever you want to do it.

[00:17:17] It could be one in the morning two in the morning.

[00:17:19] It can be whenever you are available to physically sit down and record you don't have to worry

[00:17:24] about a guest.

[00:17:25] You don't have to worry about a co-host.

[00:17:27] You don't have to worry about anything else all you have to do is sit down and do the

[00:17:31] podcast at your leisure.

[00:17:34] In fact, right now as I recorded this episode it is 10 25 pm on a Friday night and I've

[00:17:41] recorded podcasts at 3 am before 4 am before and the beauty of doing a solo show is that

[00:17:49] you can do it whenever you want to do it.

[00:17:52] It's your time frame.

[00:17:53] It's when you are available but hey, I totally get it.

[00:17:58] I was very nervous doing a solo podcast.

[00:18:01] That's why when I first decided to do the Chris Christine show, I said, hey, honey, you want

[00:18:06] to do a podcast with me.

[00:18:07] I can't do this alone.

[00:18:09] I can't do a solo show and I knew nothing of interview shows.

[00:18:13] I didn't know those even were a thing.

[00:18:16] All I knew of was these standard informational style podcasts or perhaps maybe like the radio

[00:18:24] station would do a morning show and they would re-broadcast that morning show as a podcast.

[00:18:31] Neither of those are typical interview style podcasts.

[00:18:35] I know I think a lot of it has to do with in post or syndrome as a podcaster, those who

[00:18:41] steer away from doing any kind of solo work at all.

[00:18:46] Maybe they'll do a quick little solo at the beginning of their interview.

[00:18:50] Something really quick like hi, here's my show.

[00:18:53] My name is such and such today we're talking about so and so and here's all their great

[00:18:58] wonderful stuff.

[00:18:59] Let me read you there LinkedIn bio and go on and on and on how great the guest is.

[00:19:04] You're like thinking great already.

[00:19:05] I hear it great.

[00:19:07] What do they have to say and why are they here?

[00:19:09] But when it's just you, you can connect directly to the audience that's listening to your show

[00:19:15] directly and you can do it however you want to do it.

[00:19:18] That's how I do it.

[00:19:19] And I know it's scary.

[00:19:21] It's not easy doing a solo episode.

[00:19:24] It took me a while to figure this out and I'm still trying to figure this thing out.

[00:19:28] I don't feel like I'm perfect at it.

[00:19:31] There's a lot of a podcaster syndrome that I deal with doing a solo episode talking directly

[00:19:36] to you because I don't see you and that's okay and you don't see me either but you do

[00:19:41] hear me and you hear what I'm saying and it feels like we're hanging out and I'm talking

[00:19:46] directly to you because that's how I do solo episodes.

[00:19:51] I talk directly to you.

[00:19:54] In fact, they're actually pointing at you right now.

[00:19:56] You can't see this but I'm pointing at you right now.

[00:19:59] I'm actually waving at you.

[00:20:01] You can't see any of this stuff but I imagine that you are right there and I'm talking directly

[00:20:06] to you face-to-face.

[00:20:09] That's what works for me when I do the solo episodes.

[00:20:12] I just imagine that I'm actually talking to you.

[00:20:15] Maybe I'm on a stage or maybe I'm presenting or something like that but if you can get

[00:20:20] the idea that you are physically talking to the other person right there across the room,

[00:20:25] that will definitely help with the way you craft your content and how you present your

[00:20:31] content to the listener.

[00:20:33] Maybe just maybe this might be an idea, you might want to try this out.

[00:20:37] When you press record on your very first solo episode, if you cannot imagine who your

[00:20:43] ideal avatar listener is for your show, maybe you can make a printout of somebody who

[00:20:51] is your target audience listener.

[00:20:55] This is a person that you are intentionally making your show directly for.

[00:21:00] If you have their image right in front of you, maybe post it on your computer monitor

[00:21:05] or next to your computer screen somewhere and you physically can see their face and you're

[00:21:09] looking right at them because ideally the show is intentionally made for that person

[00:21:16] directly.

[00:21:18] This might actually help you do a solo episode because you actually are seeing another

[00:21:22] person and that's the person you're really telling your story to.

[00:21:26] Hey, maybe you're thinking that you will never ever ever stop doing interviews for your

[00:21:31] show.

[00:21:32] Maybe you're thinking that solo episodes are not for you.

[00:21:36] Maybe you're just in your own world and that you are only going to stick to the things

[00:21:40] that you know that work best for you and that is completely okay.

[00:21:45] I'm not trying to force you to change your show.

[00:21:47] I'm not trying to force you to do something completely different than what you're doing

[00:21:51] right now, but if you want to soak in all the benefits of having an actual audience

[00:21:58] that resonates with you directly that comes to your show for you.

[00:22:03] Not for some random guest that they don't know who it is and you don't know who they are

[00:22:08] and we don't really care because guest interviews do not help you build an audience.

[00:22:15] If you're doing completely 100% every episode is an interview episode and they're completely

[00:22:22] different people from all walks of life.

[00:22:25] That's all you've been doing for your entire length, your podcast.

[00:22:28] I'm willing to bet that there's going to be a very small portion of people that are

[00:22:33] sticking around from episode to episode to episode a very, very small portion and you're

[00:22:40] going to say, Hey, Chris, you're wrong because look at my downloads.

[00:22:43] I have X amount of downloads on all these different episodes.

[00:22:46] Oh, and look at this one.

[00:22:47] I've got some great VIP guests on the show and my numbers spiked.

[00:22:51] They're amazing numbers.

[00:22:52] Look at this.

[00:22:53] Great.

[00:22:54] But you will also notice that they actually maybe brought in a small portion of listeners

[00:23:01] to that one episode to hear them their fan base may have found that episode and say,

[00:23:07] Oh, I like that person.

[00:23:09] Let me see what they have to say on this show.

[00:23:13] And then after that, the people listening dropped off because they're only interested

[00:23:19] in that one person.

[00:23:22] If you do interview only shows, I'm willing to bet people absolutely without a doubt,

[00:23:28] cherry pick your episodes.

[00:23:30] They see the guest name of people they have heard of or people they are interested

[00:23:36] in and they listen to those episodes and they throw away all the rest.

[00:23:42] If you do solo episodes, that will not happen because the listening audience comes to hear

[00:23:49] you and the things that you have to say.

[00:23:52] Hey, I know it's difficult.

[00:23:54] I know it's different.

[00:23:55] It's scary to go out of your comfort zone and do something completely different.

[00:24:00] But give it a shot.

[00:24:02] You never know what might actually happen.

[00:24:04] You might actually get more engagement.

[00:24:05] You might actually get more followers.

[00:24:07] You might actually get more people writing into your show and saying that was a great episode.

[00:24:12] I really appreciate that.

[00:24:13] I've had listeners write into me and I appreciate you for writing in and I love all your kind

[00:24:18] words, all of your comments, all of your wonderful things.

[00:24:22] I appreciate you for listening.

[00:24:25] I do the show directly for you.

[00:24:28] Nobody else.

[00:24:29] I do not do this to say look at me.

[00:24:31] Look at me.

[00:24:32] Look at all these great wonderful things I can do.

[00:24:34] I don't do any of that stuff.

[00:24:36] I am not a name chaser.

[00:24:38] I could give two ribs.

[00:24:39] I don't care about big names zone.

[00:24:42] So it means absolutely nothing to me and I know it means nothing to you either because

[00:24:46] you didn't tune into this show to hear me brag about me talking to some big shot VIP guest

[00:24:53] that is not going to deliver any value to you.

[00:24:57] And I know that you really care about you.

[00:25:01] So when you craft a show for your audience, think about them and what they want to hear

[00:25:07] and what they want to listen to.

[00:25:09] And speaking of listening, thank you for listening all the way to the end of this very episode.

[00:25:15] If you want to get hold of me, you're always going to reach me at podtasticaudioatgmail.com.

[00:25:20] I look forward to your email.

[00:25:22] I appreciate you writing in and if there's anything you would like me to discuss here on

[00:25:26] podtasticaudio, just email me and I will put it into the very next episode.

[00:25:31] If it's available, I will definitely do that.

[00:25:34] I make the show for you so your feedback and your suggestions.

[00:25:38] I literally take them, review them and I put them into practice and I put them into the

[00:25:43] microphone so you can enjoy them.

[00:25:45] And once again, big shout out to Adam from podcasting business school for allowing me to play

[00:25:50] his audio clips from his recent episode in this very episode.

[00:25:54] And once again, that link to his show will be in the show notes of this very episode.

[00:25:59] Go on and scroll down.

[00:26:01] Please subscribe to his show.

[00:26:02] Check out his show.

[00:26:03] It's amazing.

[00:26:04] If he offers consulting and coaching and all that great wonderful stuff, if you want

[00:26:09] to work with Adam, his information for that is also in the show notes of this very

[00:26:14] episode.

[00:26:15] And until next time, happy podcasting.