In this episode of Podtastic Audio, I delve into the intricacies of podcast production, sharing my journey from a novice in 2019 to the CEO of my own company, Podtastic Audio. I offer a comprehensive guide on how I record, edit, and distribute podcasts for my clients, emphasizing the importance of time management and high-quality audio.
I explain my unique approach to live recording sessions, remote audio capture using Cleanfeed, and the meticulous editing process involving tools like Levelator, Adobe Podcast Enhance, and Audacity. I also highlight the benefits of audio podcasts for businesses, particularly in maintaining productivity.
I share how I manage to juggle my full-time job with my podcast production business, emphasizing the importance of not over-promising, especially when money is involved. I discuss the tools and techniques I use to ensure the highest quality audio, from initial recording to final editing.
I also touch on the importance of good editing and how a well-edited podcast should sound seamless and natural. Finally, I share my insights on the business side of podcasting, including how to monetize your podcast without relying on advertising or sponsorships.
This episode is a treasure trove of practical tips for aspiring podcasters and those looking to enhance their podcast production skills. Whether you're just starting out or looking to take your podcast to the next level, you'll find valuable insights and actionable advice in this episode of Podtastic Audio.
00:00:00: Introduction and Welcome
00:01:00: Chris's Journey into Podcasting
00:03:00: The Birth of Podtastic Audio
00:05:00: The Concept of Podcasting for Businesses
00:07:00: Benefits of Audio Podcasts for Companies
00:09:00: Recording and Producing Podcasts for Clients
00:11:00: Time Management and Scheduling
00:13:00: Unique Services Offered by Podtastic Audio
00:15:00: Remote Recording with CleanFeed
00:17:00: Editing and Enhancing Audio Quality
00:19:00: Tools and Software Used for Editing
00:21:00: Adding Music and Final Touches
00:23:00: Uploading and Distributing the Podcast
00:25:00: Using AI for Show Notes and Titles
00:27:00: Scheduling Podcast Releases
00:29:00: Communicating with Clients
00:30:00: Conclusion and Farewell
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[00:00:00] Earlier today, I was able to record, produce, edit and distribute an entire podcast episode for my clients.
[00:00:16] Sound matters. Be heard.
[00:00:19] Welcome to the podcast where you get exclusive behind the scenes tips to make your own show sound truly spectacular.
[00:00:25] This is Podtastic Audio.
[00:00:29] Hey, what's happening?
[00:00:34] How are you doing today?
[00:00:36] Thank you so much for being here.
[00:00:38] I am Chris.
[00:00:39] And yeah, this is Podtastic Audio, the show which I've designed and created to help you create your amazing podcast of your very own.
[00:00:49] Hey, do you even have a podcast?
[00:00:52] Maybe you're thinking of starting a podcast.
[00:00:55] You don't know how to start one.
[00:00:56] What to do, how to do it, whatever.
[00:00:59] It's very confusing.
[00:01:00] I know.
[00:01:01] Trust me.
[00:01:01] It took me a while to figure this stuff out, too.
[00:01:03] When I started back in 2019, I knew like literally nothing about nothing.
[00:01:09] I mean, so much of nothing that I knew was that when I finished creating an MP3 file, I was so proud of myself and I was like,
[00:01:17] Okay, let's fire up the old iTunes on my Windows computer and let's send this MP3 file into Apple because that's how I assumed you did it.
[00:01:27] And then I had to look up like what is an RSS feed?
[00:01:31] What are they even talking about?
[00:01:32] What is all this nonsense?
[00:01:35] I got to do what now?
[00:01:36] I got to get a media host?
[00:01:37] A what?
[00:01:38] I just thought I just recorded something on my computer and I just threw it in there and it was good to go.
[00:01:43] That is what I thought is how you made a podcast.
[00:01:46] But we all know that is not how you do it.
[00:01:50] So you may not be aware, but Podtastic Audio, more than just this podcast right here, is my actual real company.
[00:01:59] I am the CEO of Podtastic Audio.
[00:02:04] So basically meaning that, yeah, I own my own company and I have a business license and the whole nine yards.
[00:02:10] So what is Podtastic Audio, the company versus Podtastic Audio, the podcast?
[00:02:17] So I got the idea for Podtastic Audio, the company side.
[00:02:22] About a few years ago while I was at work, I am in the transportation business, which means I am driving most of my days at work, if not all of them,
[00:02:33] which means I also love to listen to audio podcasts because I'm behind the wheel driving.
[00:02:41] If you are a driver, you know this all too well that the radio podcast, audiobooks, basically all things that are audio related are your go to for pretty much everything.
[00:02:54] So podcasting pretty much for me became like second nature when I've already listened to so many hours in years of radio and podcasting and all kinds of different things that when it came up with the idea of using an audio podcast as a way to communicate to your employees within, say, a trucking company or any kind of company really does not have to be isolated to trucking.
[00:03:22] But I can see the benefits with a trucking fleet being able to communicate to all of your drivers all over the world, all at the same time via an audio podcast.
[00:03:34] It could be anything from training stuff you got to do.
[00:03:37] It can be announcements.
[00:03:39] It can be anything about the company, anything that you want to tell the driver directly and not have them stop what they're doing and park the truck and go inside and do a one, two, three, or even four.
[00:03:53] Five hour class or meeting that is production being lost.
[00:03:57] And I got me thinking that, wait a second, if these companies only had their own podcast for their employees of that company, then there would be no loss of production.
[00:04:11] That is the beauty of an audio podcast versus a video podcast.
[00:04:17] I know videos all the rage.
[00:04:18] Everyone's swearing by video.
[00:04:20] But the best part about audio is that it can be physically consumed while you're physically doing something else at the exact same time.
[00:04:30] And if you are in the business of productivity, having audio being fed into your employees while they're physically producing products or doing services for you and your business at the same time, you do not have to stop production.
[00:04:46] And every day you stop production, that's money lost.
[00:04:50] So that was the idea behind Podtastic Audio, the company, which now I record and produce and edit and distribute podcasts for businesses from the ground up.
[00:05:06] And just earlier today, I had a recording session with my clients where I took that audio.
[00:05:13] I edited that audio and made it sound phenomenal.
[00:05:16] I produced the whole entire show and I sent it out to their podcast media host to be distributed on Monday, probably the same day that this episode is going to be coming out.
[00:05:28] I did all of that this afternoon.
[00:05:31] So today I thought it would be nice to kind of show you the behind the scenes on how I physically record their podcast for them, take that audio, what I do with that audio, how I produce that audio and how I send it out to their podcast and media host to be distributed very easily for them.
[00:05:53] Now, because I already have a normal job, which I work pretty much about 12 hours per day at every single day, you're thinking, Chris, how do you even have time to even sleep?
[00:06:07] Let alone create a podcast for somebody else.
[00:06:10] Hold up. I'll get to all of that.
[00:06:11] I'll tell you how I do everything.
[00:06:14] But because I have very limited time due to anything extra other than work and sleep, which means I have to have very good time management the time that I'm available.
[00:06:25] I need to know when that is and when I physically can create the podcast for my clients.
[00:06:32] And because I'm so limited on available time, I make sure that I never ever over promise, especially when money is involved.
[00:06:43] Now, Podtastic Audio, the company side may just sound like just any other podcast editing service, but it's not because what I do that they don't do is I physically record their podcast for them live.
[00:07:02] Now, how do you even do that?
[00:07:04] When you deal with a lot of these businesses and companies, they may like the idea of a podcast.
[00:07:10] They may know what a podcast is, but they do not know how to physically record one.
[00:07:17] So to fix this problem, I just decided to record their podcast for them.
[00:07:24] And no, I'm not talking about me being on the microphone with my own voice recording their show.
[00:07:30] I'm talking about them with their guests, with their company employees, all of them on the show at the same time.
[00:07:39] And I record everything right here in this room.
[00:07:43] And no, I don't invite everybody over to the house to do a recording session.
[00:07:47] That would be nice.
[00:07:48] But no, I record everything remotely.
[00:07:52] There was only one time that I went to their building in person and did an actual recording in their conference room with four microphones, and they all handheld them, and they all talked around the conference table.
[00:08:05] And I was sitting there recording it all.
[00:08:07] I only did that one time, but everything else has been done 100% remotely.
[00:08:13] Remote audio gets fed into me directly using Clean Feed.
[00:08:20] Now I have the Clean Feed Pro account, which allows me to be able to record multi-track recording for each and every person on the call for that recording.
[00:08:34] Basically, I just send them Clean Feed links.
[00:08:37] They all link into me, usually between two to four participants.
[00:08:43] So five including myself, but I mute myself out of the conversation.
[00:08:47] I'm not recorded.
[00:08:48] With the Clean Feed multi-track feature, I'm able to record each and every one of them taking myself out of the recording.
[00:08:59] That's only recording them.
[00:09:00] They're hearing themselves while I'm on mute and I'm recording it on the Rodecaster Pro 2 as a backup.
[00:09:09] And of course, I'm recording the multi-tracks within Clean Feed as they do their show.
[00:09:16] And while I'm listening to them do their show, I'm monitoring their levels.
[00:09:20] If something happens, I stop the recording.
[00:09:23] I jump on and I say, hey, so-and-so dropped out or so-and-so came in.
[00:09:28] Let's start over and take care of it.
[00:09:31] I am essentially the audio producer for their show live while they're recording their show.
[00:09:38] Now this service is something that I have not seen any other editors do because other editors,
[00:09:45] they are usually working in different parts of the world and their clients are also in different parts of the world.
[00:09:51] But for my situation and my clients, it just so happens that we are all in the same city.
[00:09:58] So it all works out great time zone wise, but they usually will bring in another participant
[00:10:04] from another office, say in the East Coast or Midwest or somewhere else, different time zones.
[00:10:11] But it doesn't really matter because the time that I have set for the recording session is based on the time that I'm available.
[00:10:18] Remember earlier when I said I only had a small section of time to physically do any kind of podcasting really at all?
[00:10:25] Well, I have created a Calendly account to represent those hours and I send that link out to my clients
[00:10:33] and they schedule with me through that link.
[00:10:37] So I have already set the times when I'm available to record.
[00:10:41] They book the times, I send the link and get everything set up and we are ready to roll.
[00:10:46] I book a one hour recording session.
[00:10:49] Now for that hour, I make sure that everybody sounds the absolute best they possibly can on the equipment they have come into me on.
[00:10:57] Now it's not always the best studio gear.
[00:11:00] It could be simple as just Apple AirPods or EarPods or anything other than a regular microphone.
[00:11:09] But with Cleanfeeds advanced audio processing, basically meaning that the audio that went into that recording device on their end
[00:11:18] is going to sound exactly like it did on my end.
[00:11:22] It's not going to compress the audio at all.
[00:11:25] It's going to be as natural and as clean as if they recorded it directly into their own computer and sent me that audio directly,
[00:11:33] which they may not know how to do.
[00:11:36] And even if they did know how to do that, that sounds like a total nightmare because what if they say,
[00:11:43] oh, Joe forgot to record on his side or Suzy forgot to record on her side or I got the files for Mike and Jim.
[00:11:51] But for some reason, John, he's not sending the files over.
[00:11:55] I can't get a hold of him.
[00:11:56] Oh, he's on vacation this week, so we're not going to get you the files till he gets back.
[00:12:00] Hey, screw all that.
[00:12:02] With Cleanfeed, I have the files immediately.
[00:12:06] And I mean the second I hit download on Cleanfeed while they're even talking,
[00:12:12] I can download everything they said so far.
[00:12:15] It takes approximately about half of one second to get all those WAV files.
[00:12:21] Delivered to my computer and once I have them, I can immediately start to work on their podcast with the editing,
[00:12:30] producing, uploading everything right then and there they can hang up as soon as we're done talking,
[00:12:36] go their separate ways and they can know for certain that I have the audio files and I can create something amazing for them.
[00:12:46] So once I do have those audio files, there's a bunch of different tools that I like to use to basically make the audio sound quite amazing.
[00:12:54] Now it depends on how bad the audio is in the first place.
[00:12:58] Usually it's not really bad.
[00:13:00] It's just that they may not come in on microphones.
[00:13:04] They may use those earbuds and things of that sort.
[00:13:07] So I got to take something that sounds like it came in with earbuds and make it sound like it came in with a regular microphone.
[00:13:15] Now, what do you do?
[00:13:16] There are a few tools.
[00:13:18] I'm going to tell you about them right now that I use to enhance my client show and make sure their show sounds the absolute best it possibly can.
[00:13:26] Now, I know I've mentioned these tools before on this podcast, but I'm going to tell you again really quickly here is that I like to use Levelator.
[00:13:35] I found it on the Mac a while ago and I still have that application running on my Mac right now.
[00:13:41] Levelator, it's free.
[00:13:42] It balances the audio out, makes it all sound very level, very loud, very crisp.
[00:13:48] It doesn't remove any noise.
[00:13:50] So if there's noise in that track, it's going to amplify that noise.
[00:13:54] Just something to be aware of if you run things through Levelator before really kind of cleaning the audio first.
[00:13:59] Now, how do I clean the audio quickly?
[00:14:01] Now, if it's really bad, if I want to take something that's recorded on something that was not a microphone, but I want to make it sound like a microphone,
[00:14:10] what I will do is run it through the Adobe Podcast Enhance.
[00:14:15] Now that tool, I do pay for it and what it can do is it does give kind of a muffled sound.
[00:14:22] It's really designed to take away a lot of that room booming echo sound, some of that pitchy high pitch sound out of the microphone.
[00:14:31] But when it does do that, what it really starts to do is really kind of muffle the sound a little bit so to be aware of that kind of sound.
[00:14:39] So I will run things through that.
[00:14:41] I've also been playing with the new X sound, which I have.
[00:14:44] It's one app that I bought not that long ago, and it does a really good job of maybe removing some of the background noise,
[00:14:53] but also kind of keeping the crispness of the audio, not really muffling it too much.
[00:14:59] So combination of both those things, all three of those things, if you include Levelator,
[00:15:04] I kind of play around with that stuff for each audio track to see which one I like the best.
[00:15:10] Then I dump all their audio tracks into Audacity.
[00:15:14] Now, once I am in Audacity, this is where I can really get in there and since it is a multi-track recording and within the multi-track editing,
[00:15:25] I can go in and isolate each track separate from the other tracks,
[00:15:30] meaning that if somebody bumps their microphone, which happens quite a bit, or somebody coughs,
[00:15:35] or somebody does something else, or there's other noises happening on somebody's audio track that shouldn't be there,
[00:15:42] I can easily go in there and silence that out of the audio.
[00:15:47] I do that for each participant, making sure that everybody's audio track is basically the audio and the audio sounds the absolute best it possibly can.
[00:15:59] And this is where I play around with Audacity and with the real-time audio effects,
[00:16:06] meaning that each audio track I can really tinker and tweak and adjust each track individually with all kinds of variations of sound.
[00:16:15] I can bring up the bass, bring down the treble, vice versa.
[00:16:19] There's lots of different versions of enhancements, and they're very easy to use.
[00:16:24] At least the package that I have, it's pretty much like a dial and it's got different sound elements you can tweak and adjust.
[00:16:32] And there's probably like four or five that I really use every single time,
[00:16:37] and it makes the audio sound quite amazing, but you can go quite a bit or just a little bit.
[00:16:43] When it comes to editing and audio editing like this, really a little bit can go a long way.
[00:16:49] And because these are real-time effects, basically meaning that I can remove them or add them at any time,
[00:16:56] and it does not change anything to the other audio tracks at all.
[00:17:01] In fact, when the entire file is being processed and being saved as a WAV file,
[00:17:07] the more effects you have on these audio tracks, the more tracks you have,
[00:17:11] the longer it takes to process that file because it has to run through all of those real-time effects live
[00:17:18] as it records and processes the audio.
[00:17:21] Okay, so once I have a finished mixed track together with all the participants,
[00:17:27] it's in one final track and it sounds great,
[00:17:30] I may throw that back through Levelator to kind of balance all the audio out.
[00:17:34] I know I balanced it out before, but I want to make sure everything sounds
[00:17:38] the best it possibly can.
[00:17:39] All the audio is pretty well balanced across the board.
[00:17:43] I don't want somebody talking very loudly and somebody else talking very softly.
[00:17:48] I don't want that.
[00:17:48] I want everyone to be pretty much even keel, so everybody sounds the absolute best.
[00:17:54] So then I take that audio file, bring it back into Audacity in a whole new workstation.
[00:18:01] And this is where I go through and cut out the things that do not need to be there.
[00:18:07] I'm talking maybe the blank spaces, maybe the ums.
[00:18:12] If there's way too many ums in the audio, maybe I'll take out some of those,
[00:18:16] not all of them, but some of them.
[00:18:18] Heavy breathing, I'll try to silence that stuff.
[00:18:21] Anything that's unnatural, basic editing stuff really,
[00:18:26] making sure that they sound the best they possibly can.
[00:18:30] I try to make sure that if they possibly will stutter on something
[00:18:34] and say words like multiple times in a row,
[00:18:37] I'll cut that out or find the good take in the sentence.
[00:18:41] Cut out things that don't really need to be there.
[00:18:44] If they trip over a start of a word or trip over a start of a sentence,
[00:18:49] I will cut that trip up out and then I will just use the good part.
[00:18:54] Now with anything regarding editing at all, a little can go a long way.
[00:18:59] But sometimes if they are constantly saying um over and over again,
[00:19:04] or they're heavily breathing into the microphones again,
[00:19:08] then this could take longer than actually editing the audio to make sure it sounds good.
[00:19:15] This part could take longer, but I'm sure you already know that
[00:19:20] because in the early days of my podcasting journey,
[00:19:24] I would spend like literally hours just cutting and trimming.
[00:19:27] It seemed like every single time we would say something
[00:19:31] and have like this longer gap in between.
[00:19:34] I would be like, no, that can't happen. We got to cut that out.
[00:19:36] I got to get everything trimmed up to be very quick.
[00:19:40] And that's not always necessary.
[00:19:42] You can have longer pauses in between words.
[00:19:45] You can have longer thought processes.
[00:19:47] I mean, not super long, but like it doesn't have to be so quick that it's music.
[00:19:53] It's somebody talking, having a normal conversation as we normally do.
[00:19:58] When I edit anything at all, I try to make it sound as if it wasn't edited at all.
[00:20:04] A really good edit means you don't even know it was edited at all.
[00:20:08] It sounds phenomenal.
[00:20:10] And you're always wondering, are they really that good?
[00:20:14] No, they're not. It takes good editing.
[00:20:16] And how do you become good at editing?
[00:20:19] Well, it takes lots and lots of practice.
[00:20:23] The more practice you put in, the better you're going to get.
[00:20:26] And with each and every single episode that you edit and produce,
[00:20:31] hopefully you get a little better at it.
[00:20:34] You should probably be listening to your own content, to your own podcast.
[00:20:39] And with each time you do listen, you may be like,
[00:20:43] hey, I should have taken that out or why did I leave that in?
[00:20:47] Or why is that person's audio just a little bit off compared to the other person's audio?
[00:20:52] Why does my audio sound like this or like that?
[00:20:55] The more you listen, the more you listen with the ears of somebody that wants to evolve
[00:21:01] and possibly get better with each episode, the better you're going to get.
[00:21:06] And that's how I do it for their show and for my show.
[00:21:11] So once I have physically edited the best I possibly can,
[00:21:15] the audio sounds the best it possibly can, we are not done yet
[00:21:21] because this is where the fun part happens.
[00:21:23] We are going to take their WAV file and we're going to turn it into an mp3 file
[00:21:28] that we can send out to their podcast media host.
[00:21:32] But before we do that, we're going to enhance it a little bit.
[00:21:36] We're going to add in some intro music at the very beginning,
[00:21:41] which is going to fade out underneath them as they come in talking.
[00:21:47] Now, before we recorded our very first episode with them,
[00:21:51] I gave them samples of music that was royalty free of things I thought they might like.
[00:21:59] They have whittled it down to a single song that they like,
[00:22:02] and that song we've been using at the front end of every single episode that I produce for them.
[00:22:10] I basically start the show off with the song
[00:22:13] in about five seconds worth.
[00:22:15] I have it fade out underneath them as they come in talking.
[00:22:20] It doesn't abruptly stop.
[00:22:22] Some shows will have music start and play, and then it'll fade out, maybe stop,
[00:22:27] and then a second of silence.
[00:22:30] And then all of a sudden they come in like,
[00:22:31] hey, here we are. Welcome to the show.
[00:22:34] I don't want that. I can't stand that.
[00:22:36] Having music fade out underneath the actual audio track is very easy to do.
[00:22:42] It's one of the first things I learned to do here in Audacity.
[00:22:46] Basically, all you do is you have the track for the actual podcast audio.
[00:22:50] Great. Then you drag and drop in a song that's royalty free right in there.
[00:22:56] Then you click that track and you go into effects and you go into fading.
[00:23:01] Now you hit fade out, and at this very same time,
[00:23:04] you can adjust the timing of that actual real podcast track.
[00:23:10] You can drag it to start maybe five seconds after the music starts,
[00:23:15] and possibly five seconds after the music starts is when the audio fades out,
[00:23:21] and that is when the actual podcast kicks in.
[00:23:25] It fades completely out.
[00:23:27] And as they're talking, it's a really nice, smooth transition from starting it off with music
[00:23:34] and kind of fading out as they come in talking.
[00:23:38] And since this is all done in post-production,
[00:23:41] while they're physically recording the show,
[00:23:44] they don't even hear the music because it's all done after the fact.
[00:23:48] But when you listen to the finished podcast,
[00:23:51] you may be thinking, oh, they did everything live like that in one take.
[00:23:55] It sounds very professional.
[00:23:57] It sounds very smooth and it's very easy to do.
[00:24:01] And that is basically the only real sound effects that I add to their show.
[00:24:06] Now I could add all kinds of different things and elements
[00:24:10] and sound effects and all kinds of different stuff,
[00:24:13] but they don't want that stuff.
[00:24:15] I even ask them, I say, hey, if you want to,
[00:24:17] we can add different elements and clips
[00:24:19] and all kinds of different things to your show if you want to.
[00:24:22] They thought about it, but do they really need it?
[00:24:25] No, not really.
[00:24:26] So they don't have to have it.
[00:24:27] Remember, it's your show.
[00:24:28] You can do it however you want.
[00:24:30] But sometimes over-cluttering a show with nonsense and sound effects
[00:24:36] and all kinds of beeps and bleepers and all kinds of different stuff,
[00:24:40] sometimes that just gets in the way of the content.
[00:24:44] So I save that entire track as a mp3 file,
[00:24:49] label it correctly and we are ready to go.
[00:24:51] So then I take that mp3 file,
[00:24:54] which I have access to their podcast media host.
[00:24:58] They host on Buzzsprout and I am an administrator to their account,
[00:25:03] which allows me to upload podcast episodes for them.
[00:25:08] And that's exactly what I do.
[00:25:10] Now, what do I do about actually titling the episode
[00:25:14] and the show notes of that episode?
[00:25:17] Well, I use AI for that, of course.
[00:25:19] It's been very handy.
[00:25:21] And there are AI tools like ChatGBT where you can type in different things
[00:25:25] and it'll give you examples of titles.
[00:25:27] It'll also give you examples of show descriptions.
[00:25:31] So if you say, give me a show description for this podcast
[00:25:35] where these people talk about this, this and this,
[00:25:40] it'll spit something out.
[00:25:41] You may have to finesse it.
[00:25:42] You may have to do a few things,
[00:25:43] but I don't think they're looking for these drawn out epic show notes.
[00:25:48] They want basically something that looks great,
[00:25:51] that gives a basic description of the episode,
[00:25:55] keeping things very simple and very easy.
[00:25:59] So once that is up and is good to go,
[00:26:01] I set a delay for when this is going to go live,
[00:26:04] which I usually like to go with Monday morning.
[00:26:08] Now, I usually set it around 3 a.m. Monday morning my time.
[00:26:12] And the reason why I set things to go out on 3 a.m.
[00:26:15] is because that is 6 a.m. on the East Coast
[00:26:19] and they have listeners and offices all throughout the country,
[00:26:24] West Coast and East Coast.
[00:26:26] So if they have employees that are listening to this show,
[00:26:29] I want to make sure they have it as soon as they get up Monday morning.
[00:26:34] But as soon as I get up here on the West Coast
[00:26:37] and I check to make sure their episode is available in Apple Podcasts
[00:26:42] and in Spotify, it's available to be listened to.
[00:26:45] It sounds great.
[00:26:47] I check it.
[00:26:47] It looks great.
[00:26:49] Then I fire up my email and I email them that their episode has been released.
[00:26:55] Here is the link to it directly to Buzzsprout.
[00:26:57] Now, the reason why I send them directly to the Buzzsprout link
[00:27:01] because on the Buzzsprout link, not only can you play the episode,
[00:27:05] it also has links to Apple, Spotify, all the big players right there
[00:27:11] under the episode because I don't know where they listen to the show.
[00:27:15] They could listen to it on Spotify.
[00:27:16] They could listen to it on iHeart.
[00:27:18] Yeah, they can even listen to it right there on that website.
[00:27:22] And then after that email goes out,
[00:27:25] I will send them a following email that says here I am ready for the next month's recordings.
[00:27:33] Here is my link to schedule with me via Calendly
[00:27:36] and we start the process all over again.
[00:27:39] So that has been basically what Podtastic Audio,
[00:27:43] the business side of things really is and what it does.
[00:27:47] And I've made a good amount of money doing it like this.
[00:27:52] You do not have to rely on podcast advertising or sponsorships
[00:27:58] or things like that to make any kind of money.
[00:28:01] In fact, I've probably made more money doing this
[00:28:05] than I ever would if I had a sponsor on my show.
[00:28:09] So just remember that the easiest and most profitable way
[00:28:13] to make any kind of money with your podcast
[00:28:16] is to sell your own goods and services on your podcast.
[00:28:21] Don't sell somebody else's nonsense for half a percent
[00:28:26] when you can sell your own stuff for 100%.
[00:28:30] Sometimes as podcasters or even like maybe YouTubers
[00:28:34] or content creators of some kind,
[00:28:35] we kind of take for granted that not everybody knows how to do what we're doing.
[00:28:42] We think, oh, because we do this all the time,
[00:28:44] that it's super easy that most people know how to do this.
[00:28:48] They know how to create audio.
[00:28:49] They know how to mix audio.
[00:28:50] They know how to make a good YouTube video or artwork or whatever it is.
[00:28:55] But that's not always the case.
[00:28:58] People are willing to pay other people to do it for them
[00:29:01] because time is money.
[00:29:02] And studies have proven that people that listen to audio podcasts
[00:29:08] more than YouTube are busier people than people who watch YouTube.
[00:29:13] It kind of makes sense because when you're listening to audio,
[00:29:17] you're busy doing other things.
[00:29:19] When you're watching YouTube, you're sucked into watching YouTube.
[00:29:22] That's all you're doing.
[00:29:24] You're not very productive watching YouTube,
[00:29:27] but you could be productive listening to an audio podcast.
[00:29:31] And speaking of listening to podcasts,
[00:29:33] thank you so much for listening all the way to the very end of this very episode.
[00:29:39] I do the shows for you so you can create an amazing podcast
[00:29:44] for your audience, for your clients.
[00:29:46] Who knows?
[00:29:47] However you want to do it.
[00:29:48] Maybe you learned something amazing today.
[00:29:50] Maybe you learned some tips and tricks,
[00:29:52] some best practices with my workflow
[00:29:55] and how I get the job done to create shows for clients.
[00:29:59] If you enjoyed this show, please give me a follow or subscribe
[00:30:03] wherever you're listening to this podcast.
[00:30:06] And I will see you on the next one.
[00:30:08] And until then, happy podcasting.
