Podcasters can benefit from using a variety of social media platforms to market their podcasts and engage with their audience. The choice of platforms may depend on factors such as the type of content, target audience demographics, and the creator's preferred communication style.
- X (Twitter): X is a real-time platform that allows podcasters to share short, concise updates, episode announcements, and engage with their audience through tweets. It's also an excellent platform for using hashtags to reach a broader audience and participate in relevant conversations.
- Instagram: Instagram is a visual platform, making it suitable for podcasters who can create visually appealing graphics, audiograms, and short video clips to promote their episodes. Instagram Stories and Reels provide additional opportunities for interactive and long-form content.
- LinkedIn: LinkedIn is a professional networking platform that is effective for podcasters focusing on business, industry, or educational content. It's a platform where thought leadership can be established, and episodes can be shared with a more professional audience.
- Facebook: Facebook offers a diverse range of content options, allowing podcasters to share episode links, engage with listeners through comments, and build a community around their podcast using Facebook Groups. It's also a platform where longer-form content can be shared.
- YouTube: While primarily a video platform, YouTube is increasingly used by podcasters to create video versions of their episodes, audiograms, or highlight clips. This can attract a new audience and provide additional visibility.
It's important to note that the effectiveness of each platform depends on the unique characteristics of your podcast and your target audience. Podcasters often use a combination of these platforms to maximize their reach and engagement. It's also beneficial to leverage podcast directories and platforms specifically dedicated to audio content, such as Apple Podcasts, Spotify, and others, to ensure your podcast is discoverable by those actively seeking audio content. Additionally, creating a dedicated website or blog for your podcast can serve as a centralized hub for information and links to episodes.
Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com
[00:00:00] On today's episode, I'm talking all about social media marketing for your podcast.
[00:00:05] Which platforms are the best and why should you use them?
[00:00:09] Let's get started.
[00:00:15] Sound Matters.
[00:00:17] Be heard.
[00:00:18] Welcome to the podcast where you get exclusive behind the scenes tips to make
[00:00:22] your own show sound truly spectacular.
[00:00:25] This is...
[00:00:27] Potastic Audio. No matter what kind of gear you have, no matter what kind of setup you have, no matter how you do your show, no matter how much money you spend on your equipment, no matter about all of that stuff, content is always going to be king, followed by delivery. A very good podcast really only has two things it really needs to be successful.
[00:01:41] And that is good content with good delivery.
[00:01:45] You handle the content, I'll help you out. So today on Podtastic Audio, I'm talking all about social media and especially social media for your podcast and what do you do with it and what accounts should you have and how do you promote and all that great wonderful stuff because some people social media is like a foreign language
[00:03:01] that's for the kiddos you know how to
[00:03:04] play with that stuff maybe you are old
[00:03:06] school and you go exclusively with an send them a note directly. Now, whether they open the note or ignore the note or goes in the spam folder on their email client on their end, it's really up to them. You really do not know. And I guess the same thing goes with social media because with social media, you don't know how many people actually get to see the post that you make. And I do know
[00:04:20] that on social media, a lot of these platforms on social media. So if you're promoting your podcast on a social media platform, Hey, check out my latest episode. Check it out. Here it is right there. People usually tend to stay on that platform. They're just scrolling through, flicking up the next thing,
[00:05:40] flicking up to the next thing, whether it's a video or a post or a picture, whatever it 60,000 followers just because you have that big following on social media does not translate into actual followers or subscribers to your podcast itself. I would say podcast followers Podcast downloads really are probably the smallest number of all the numbers
[00:07:01] We're talking numbers of followers on tiktok followers on Instagram
[00:07:05] followers on your YouTube channel
[00:08:05] just say you have an audio only podcast like I am doing right now.
[00:08:07] This is an audio only show. Great. Now how do you make an audio only show? How do you,
[00:08:10] how do you do that with social media?
[00:08:13] Because social media really is kind of a visual platform.
[00:08:16] So you have an audio format like this and you're trying to promote it on a
[00:08:20] visual platform like a social media thing. So what do you do? What do you post?
[00:09:24] You can take that little clip of the interview and it's got to be the best part of the interview too. It can't be like the boring part. It's got to be something so intriguing that based on that
[00:09:30] one little clip alone, you're going to get somebody to actually jump over from social media
[00:09:35] directly to your podcast. Now for the record here, I have't want to leave it. So I keep scrolling through it. Oh, yeah, that's fun to watch. Great. Scroll into the next, scroll on into the next. So like I said, it's hard to get the jump over from social media directly to your player. So it not saying it doesn't happen. I'm not saying it won't ever happen, but it's not going to be as big as you may think it is. So along with just posting, Hey, I have a new episode out. Here's
[00:11:03] a clip from it, or here's the actual artwork of movies in the Star Wars universe. There's a lots of television shows. There's lots of different things within the Star Wars universe. So let's just say you're a Star Wars, you know, TV movie review type of show, right? So during the week when you're
[00:12:23] not posting, oh, episode 10 is out. Come check it out. Here's episode 10 or 110. Here it is. Check it out. You could also be posting other things within your niche that will keep your audience engaged and keep you relevant. If you take long breaks like we have on the Chris Christine
[00:13:43] show, we have a longer break going on you know, from the post directly to the thing. Sometimes you do, sometimes you don't. But as long as you're always in the forefront of your audience or potential audience, then eventually they will make it over to your podcast or your YouTube channel or whatever it is you're trying to push. Eventually they'll
[00:15:02] get over to it and eventually check it out. You can go bigger to a much broader audience and participate in relevant conversations. That's the great thing about X Twitter is the real-time conversations that you can have
[00:16:20] about whatever your topic is, your niche,
[00:16:23] your talking about on that episode.
[00:16:26] I think it's about you and you have a guest you had interviewed on that show. Now, if I put it in front of their followers and a hundred thousand or 200,000 followers see that post, oh, they're going to follow me too. It doesn't always work that way. I've seen it in real time. I've seen it happen myself. And the conversion rate is very, very small.
[00:19:00] So don't be thinking that just because their viewers saw,
[00:19:03] they're going to follow you too and subscribe immediately.
[00:19:06] It doesn't always happen. You make it LinkedIn is a professional networking platform after all. And it can't be effective for podcasters focusing on the business industry or the educational industry. Like I said, it's all about the business people and the business side of things. So if you do like a funny show or a comedy show or a Marvel movie show or like that Star Wars show is talking about.
[00:20:24] LinkedIn may not be your best platform, but why would a podcaster use Facebook to actually promote a podcast? Well, Facebook offers a diverse range of content options, allowing podcasters to share episode links,
[00:21:42] engage with listeners through comments
[00:21:44] and build a community around their podcast
[00:21:47] using the great Facebook groups. just to share them and see, check them out. I never jumped into YouTube thinking this will be the place to promote a podcast or grow a podcast. This show, this audio show you're listening to right now, maybe you're listening to it on YouTube. It is on YouTube via just an audio format. Now, thank you to Libsyn, the host provider for this podcast.
[00:23:02] As part of their package, they will upload and send over
[00:24:06] visibility because one thing YouTube is very good at is keeping you on the platform and sharing your content to people that don't usually subscribe to you.
[00:24:12] I know they say, Oh, it's all about the subscribers.
[00:24:15] I got to get the subscribers.
[00:24:16] I subscribe to probably, gosh, I don't know, a hundred or so different channels.
[00:24:20] I don't even know how many.
[00:24:22] If I see one, I hit subscribe, whatever. your podcast and of course your target audience. It's always about who your audience is. That's why it's very important to know who they are and how you can help them. Now, additionally to using these social media platforms to promote your podcast, it's also wise to have a dedicated website or a blog for your podcast,
[00:25:41] either or both being do the same thing on the same platform.
[00:25:44] A website can serve as a centralized hub where everybody can go to, because you just never know what happens if, for example, you know, everyone's talking about maybe X Twitter going down or changing or disappearing or who knows coming out. Now we got threads that came out, which is like the alternative to a ex Twitter. But, uh, you know, it's not the same. It's just not the same. I noticed the interactions, the format, the way it works. It's just not the same. I love me some good ex Twitter and I'm sure you do too.
[00:28:21] Now, as I recorded this episode, as I release this episode, we are in Christmas,