Podcasters often strive to maintain a cohesive narrative and theme throughout their shows, ensuring that each episode contributes meaningfully to their audience's experience. Interviewing guests who align with the show's content not only reinforces this consistency but also enhances the overall value proposition for listeners. By carefully selecting guests who resonate with the podcast's core topics or themes, podcasters can delve deeper into relevant discussions, offer unique insights, and provide actionable advice or entertaining stories that directly appeal to their target audience. This approach fosters a stronger connection between the podcast and its listeners, leading to increased engagement, loyalty, and the potential for organic growth as satisfied listeners recommend the show to others who share similar interests. Moreover, maintaining consistency in guest selection helps establish the podcast as a trusted source within its niche, further solidifying its reputation and authority in the ever-expanding world of podcasting.
- Audience Targeting: By focusing on a specific niche, you can tailor your content to a particular audience segment with shared interests. This targeted approach increases the relevance of your content, attracting listeners who are more likely to engage with and benefit from your episodes.
- Establishing Expertise: Consistently covering topics within a niche allows you to establish yourself as an authority in that area. Interviewing guests who are experts within the niche reinforces your credibility and positions your podcast as a trusted source of information on the subject matter.
- Building a Dedicated Audience: When you consistently deliver content that aligns with your niche, you attract a dedicated audience that shares a passion for the topics you cover. These listeners are more likely to become loyal followers of your podcast, regularly tuning in for new episodes and even recommending your show to others who share their interests.
- Maintaining Cohesive Branding: Focusing on a specific niche helps you maintain cohesive branding for your podcast. This clarity in content direction makes it easier for new listeners to understand what your show is about and decide if it aligns with their interests, ultimately increasing the likelihood of subscription and retention.
- Maximizing Engagement and Impact: By delving deep into a specific niche, you can explore topics in greater detail and provide valuable insights that resonate with your audience. This depth of coverage enhances engagement, fosters meaningful discussions, and ultimately delivers greater impact in terms of educating, entertaining, or inspiring your listeners.
Overall, choosing a specific show niche and interviewing guests within that niche enables you to create content that is highly relevant, credible, and engaging for your audience, leading to stronger connections, increased loyalty, and greater overall success for your podcast or content platform.
Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com
[00:00:00] We all know that these podcast interview style shows are like all the rage.
[00:00:05] I mean, everybody does them and they always think like, Hey, if you start a podcast,
[00:00:09] you got to do an interview style show.
[00:00:11] Everybody does it.
[00:00:12] That's how you do podcasting.
[00:00:13] But he ever stopped to think like, Hey, what are the things that my audience are interested in?
[00:00:19] And I can tell you right now. There's podcasts for everybody. Anybody can do it. And there's all kinds of styles of podcasting. You know, you can do the interview style, you can do the solo style, like I'm doing right now. You can do like a co-hosted style. You can do all kinds of different things, you know, with your podcast. And I think one of the more popular styles of podcasting, well, at least for the last
[00:01:42] few years that I've seen, it particular niche. Hey, you can podcast. However you want to podcast, you know, it's your show. You are the captain of your podcast ship. You can do it however you want. You can copy somebody else's show, you know, pretty much the same thing. If you really wanted to, I mean,
[00:03:01] don't copy the name of the show. I mean, you know, be your own thing, of course.
[00:03:04] But if you like a show, you like to style somebody interviews every once in a while, that's cool. You can do that. I do that too around here. I don't always have a guest. I think the shows that kind of have to rely on having a guest interview like every single episode. Well, if you do that, what usually seems to happen is they will do a backlog, like batch
[00:04:24] a bunch of interviews all at once, like interviewing every time for months and years into the future. And the content is still as good as it was today. If that is possible, the guest is wondering like, Hey, I did an interview on your show, uh, what is the episode? Why haven't you released it yet? Oh, I'm backlogged. I've got like, you know, a hundred other interviews I just did, you know, with
[00:05:40] all these other people and you know, you're going to be, you're going to be
[00:05:44] up next in the next, you know, eight months or seven months or whatever.
[00:06:43] for your show. And so what happens is that sometimes instead of doing a weekly show, just to get caught up on all the backlog of interviews, you know,
[00:06:47] podcasters will decide to do, well, I'm going to do two episodes a week now,
[00:06:51] maybe even three episodes a week,
[00:06:53] just so I can kind of get caught up with all these backlog of interviews.
[00:06:58] That way you're kind of moving forward to the present timeline from the guests we
[00:07:03] interviewed months and months ago. Now, not a niche. That's not a category. Maybe this will help you understand things a little better. I love going to the movies. Maybe you love going to the movies too. Everybody loves movies, but there are certain movies that we would rather see and there are certain movies we'd rather not see. There are some movies that I see. I'm like, I'm not seeing that. And there's some movies like,
[00:08:20] oh, I'm going to see that movie. Let's just over the theater, sitting down there and watching that movie, wasting that entire time and time is very precious to sit there and watch a movie.
[00:09:41] They said it could be a good movie.
[00:09:43] It could be a great movie.
[00:09:44] You have no idea which movie it is. for no one. Oh no, so what do we do, Chris? How do we fix this? I love interviewing people. I love doing interview shows. That's all I know how to do. I can't do this by myself. I have to have a guest. I have to have a quote, co-hosted guest or a guest interview on my show. I can't do this by myself. What do I do? Are you telling me to show my showdown? No, I'm not. Just calm down to you to interview guests that are within your own niche. Okay. So kicking it off with number one, and that is the audience targeting. You're targeting your audience by being focused on a specific niche,
[00:12:22] not random, everything, randomness.
[00:12:24] You can tailor your content to a particular audience segment with shared
[00:13:26] who are experts within that particular niche reinforces your credibility and positions you and your podcast as a trusted source of information on that subject matter.
[00:13:34] If you do a show about snail worms or snails or whatever they are, and you have Dr. Snails
[00:13:41] on the show and all you talk about is Dr you have a particular brand to your show, your show brand can't be interview everybody brand or the, we interview smart people brand or we interview random people brand. I mean, nobody's going to buy that. That's just a bunch of nonsense. You want to maintain a cohesive branding.
[00:15:02] Focusing on a specific niche helps you maintain, you can explore topics in greater detail and provide valuable insights that resonate directly with your audience. This depth of coverage enhances engagement, fosters meaningful discussions, and ultimately delivers greater impact in
[00:16:20] terms of educating, entertaining, that kind of that format. And a lot of these, I guess celebrity style podcasts kind of do that same style, but they
[00:17:42] still follow kind of a format of some sort.
[00:17:45] They themselves are about themselves. So if whatever you're delivering is going to entertain them or educate them being the audience, that is what they're into. And that is why they searched up a topic that directly took them towards your podcast. They typed in this subject, subject A, and subject A took you to your podcast
[00:19:04] or list a podcast and your podcast might've been end of this episode. You know, I do these shows directly for you. I only do these shows to help out other podcasters that may need help crafting a show, getting a better show, making it sound amazing, drawing in an audience and keep you podcasting and don't pod
[00:20:23] fade. I know a lot of shows do that because, you know, they give up or it gets frustrating or don't