Katie Brinkley is revolutionizing social media marketing with her less is more approach. With over 19 years expertise, Katie has developed a unique 4 post strategy that helps clients achieve more growth while posting less. This game-changing method leverages Katie's platform-agnostic storytelling tactics tailored to each brand's goals. From implementing social media growth for AT&T and DirecTV to providing done-for-you services for solopreneurs, Katie understands social media's evolution. Blending journalism and social media savvy, Katie helps clients attract their ideal audience and drive measurable results efficiently
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Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com
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0:00 – Wrapping Up Recording but Remember Marketing
0:08 – Introduction to Marketing Strategies for Podcasts
0:23 – Podtastic Audio Intro: “Sound Matters – Be Heard”
0:34 – Welcome to Podtastic Audio with Chris
1:04 – Do People Really Read Show Notes?
1:45 – Question for Listeners: How is Your Podcast Going?
2:43 – Why You Shouldn’t Compare Your Podcast to Others
4:05 – Getting Honest Feedback for Your Podcast
5:42 – The Importance of Having a Quality Show Before Marketing
6:42 – Social Media as a Key Marketing Resource
7:01 – Guest Introduction: Katie Brinkley, Social Media Expert
8:44 – Katie’s Podcast Journey and Episode Frequency
9:58 – Benefits of Solo Episodes vs. Interviews
11:11 – Importance of Knowing Your Audience and Their Needs
13:30 – Katie’s Strategy: Less Posting, More Intentional Content
14:46 – Variety in Posting Styles to Reach Different Audiences
17:22 – Tips for Captions and Silent Scrollers
20:59 – Katie’s 4-Post Strategy for Audience Engagement
29:04 – Using Comments to Build One-on-One Conversations
47:08 – Final Tips for Posting Times and Audience Engagement